DORSA
Dorsa is a luxurious apparel brand that has been around since 1991, renowned for its authentic Persian style, innovative designs, and exceptional products. Recently, the brand joined forces with one of Iran's top designers, Reza Abedini, to give its visual identity a fresh, modern makeover that reflects its forward-thinking approach.
Art Direction: Reza Abedini
Senior Designer: Gazelle Parizad
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SERVICES:
Brand Strategy
Brand Identity
I had the privilege of being part of Reza Abedini's team and contributing to the brand's visual redesign. Our primary objective was to develop a modular solution that could easily adapt to the brand's evolving style through regular updates and changes.
We accomplished this through a versatile logo, dynamic patterns and layouts, and a unique typeface created in collaboration between Reza Abedini and Damoon Khanjanzadeh. The end result is a visual identity that perfectly embodies the brand's vision and personality.
